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Tradition & Rebirth

branding/project management

“Tradition and Rebirth” is the achievement exhibition for the Training Programme by the Ministry of Culture and Ministry of Education for Inheritors of Chinese Intangible Cultural Heritage in 2017.

20 inheritors of Chinese intangible cultural heritage were selected by provincial cultural departments and invited to come to take part in the workshops in Shanghai and make an exhibition as the outcome.

The slant in the visual identity for the exhibition represents the connection between tradition and rebirth. The pairs of images are details of inheritors’ works by zooming in and have textures in common.

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